Latino voters will play a critical role in the 2012 presidential race. An estimated 12 million Latinos will cast ballots this November, making up a significant portion of the electorate in swing states like Colorado, Florida and Nevada.
One might assume that the presidential candidates, political parties and Super PACs would spare no expense to win over Latino voters. After all, Latinos make up 17 percent of the U.S. population. But so far, that has not been the case.