Free Press Report Examines the Absence of Political Ads on Spanish-Language TV
November 2, 2012
On Friday, Free Press released Missing Out: Political Ads, Spanish-Language TV and the Latino Vote, a report analyzing political ad spending in the battleground states of Colorado, Florida and New Mexico.
Political ad buys have skyrocketed to record-breaking levels nationwide, and much of that money is being spent in swing states, particularly by Super PACs and other third-party groups. But in the three states studied, Free Press found that few political ads have aired on Spanish-language stations.